RESUME
about me
Accomplished, polished and dynamic Executive Professional with extensive experience in creating game-changing tactics, forward-thinking movements, data-driven executions and cultivating/expanding long-term strategic partnerships. Strong track record and success in building and improving company’s revenues, profits, EBITDA, customer loyalty and retention, and various KPI’s. Thought Leader with strong brand instincts and solid hands-on practical experience in the entire marketing and sales process (i.e., domain and server management, web design and development, lead gen and tracking, and call center formation). Deep-rooted in the startup/mid-size business ecosystem, easily connecting with investors, entrepreneurs, marketers, accelerators and incubators. Adaptable executive able to thrive in multiple entity types, cultures and environments.
WORK EXPERIENCE
Interim CEO & COO - 08/2016 to Present
Previously - EVP of Operations
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Responsible for overseeing budgeting & forecasting, marketing strategy, company wide KPI's, legal & compliance, accounting & finance, reporting, HR & recruiting, & most importantly the overall impact on EBITDA.
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In less than 3 years, increased revenue by 42% ($12M to $17M) while increasing margins/net profits YOY by an average of 12+%.
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Developed & created internal media buying team & company owned offers, resulting in $2.7M revenue & projected revenue of $4.2M.
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Developed & created new KPI metrics for the team, restructured the bonus & commission plan to align it with company margins & growth strategy plans, resulting in higher performance & work efficiency.
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Head of liaison in creating an online portfolio called, "CNexecutive.com" to showcase the companies financial integrity in securing banking relationships, LOC's, capital investments & private equity injections resulting in $4M in additional capital needs & $12M+ in additional revenue.
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Oversee key reporting & tracking configurations (Tableau & custom built), platform migrations (CAKE & EverFlow), & several other key API integrations.
Partnership Marketing Manager - 12/2013 to 08/2016
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Maintained & created valuable business partnerships, implementing & evolving high-impact strategies to acquire partnerships via various marketing methods, such as; PPC, SEO, Print/Off-line, Email, Social, warm call transfers, etc.
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Managed 4 different verticals (Telco, Satellite, Home Security, & Solar Power), 19+ brand partners, & over 250+ active affiliate partnerships.
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Responsible for managing the channels P&L, preparing detailed marketing forecasts & budgets on a daily, weekly, & quarterly basis reporting to Executives & C Level Management.
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Increased sales by 15% by launching the DP Digital Marketing campaign, resulting in $1.8MM in gross annual revenue & producing margins in excess of 25+%.
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Managed, Mentored, & led a team of 10+ employees. Conducted weekly 1 on 1's, quarterly reviews, & annual performance reviews.
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Managed 1/3 of company's revenue & increased overall channel revenue during tenure by 57%.
Underwriter - SBG - 08/2012 to 11/2013
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Conduct in depth analysis on small businesses and individual profiles to determine repayment abilities for various loan products.
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Reviewed company prepared, audited, tax returns & interim financials in order to evaluate company historical trends & performance outlooks & credit worthiness.
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Adhere to Bank policies & procedures to ensure loan requests are accurate & within banking compliance standards. Conduct quarterly & annual audits.
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Cross sell additional products & services to attain & capture long term banking relationships & make recommendations as needed to secure lending needs.
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Assisted Bankers & Branch Managers on the more complex aspects of loan structuring, including long-term, fixed vs. variable rates, pre-payment penalties, etc.
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Final decision maker in all loan inquires & applications, conducted over $130M+ in loan approvals & transactions.
Skills & Assets
Strong communicator, decision maker, & problem solver. People person, genuine leader, & positive thinker. Disciplined, driven, & passionate. Go getter, strong negotiator, & fearless mentality & attitude.
Excel Pro & Microsoft Suite Geek. Adobe Photo Shop & Illustrator Pro. Web designer & photography enthusiast. Clickfunnels & Wordpress designer. Quick Learner.
Domainer, Google Ad words certified, & marketer at heart. SEM Rush, Similar Web, Ahrefs, & Moz local Guru. Strong skills in building Facebook & LinkedIn campaigns in addition to other platforms.
Special Skills
I love data! It tells a story & I love stories! With that being said, I have a strong gauge & sense on how to build out custom reporting to benefit the needs of a company and understand the areas to fix, fine tune & grow ROI immensely. I have the ability to see things differently, which adds value in connecting reports & data in a unique & insightful way.
If it helps, I'm fluent in Portuguese & Spanish.
Education
Masters of Business & Administration
Bachelors of Science in Marketing & Business
Diploma in Web Design & Development